March 2, 2016
I’ll admit, I’m a night owl, so yes, I was still up shortly before 1:30am on the Wednesday after Super Tuesday when MSNBC decided to abruptly pull the plug on its live Super Tuesday coverage. Okay, I admit, I’m still up writing this damn article. So, MSNBC had their usual coverage team this election season with Brian Williams and Rachel Maddow at the helm. They were on the air all night, announcing poll closures and projected winners. I thought for sure they would end their live coverage at 1AM, which is when I planned to go to bed. But, shock and surprise, they continued their live coverage beyond 1am Eastern. So, being the fool that I am, I stayed up to continue watching. Then at around 1:20ish Brian Williams dispatched us to a commercial break, and when coverage returned, the graphic on the bottom right changed from “Live” to “Earlier,” but otherwise no mention of the end of live coverage. Would it have been so hard for MSNBC to announce that they were ending their live Super Tuesday coverage for the night? I mean, why not just end it at 1AM? Now, this would be totally bizarre, except here’s one small problem, they’ve done this before. If MSNBC is trying to compete with other cable news networks, maybe they need to try to show less contempt for their audience. I mean seriously, as if we wouldn’t notice?