June 3, 2013
The Place For Politics: MSNBC Ratings Slip When Breaking News Is Not Political
How about this for breaking news — the news network with the tagline “The Place For Politics” doesn’t shine in the ratings department when the biggest news stories are not political. Is this really a shock to anyone? In May, MSNBC slipped to 4th place behind Fox News, CNN and HLN. This was a time of breaking news like tornadoes, and a murder trial (no, I won’t even mention the name). Usually MSNBC is a distant second to the near worship-like dominance of Fox News. Of course, ratings don’t prove that you are delivering a factually sound product, it just means you are delivering what a fervent audience wants to hear. And when it comes to faux scandals during a democratic administration, the faux news network known as Fox News is definitely your source. When it comes to coverage of non-political breaking news, CNN’s longstanding name recognition wins out. “We’re not the place for that [breaking news],” said MSNBC president Phil Griffin. “Our brand is not that.” Indeed.