MSNBC’s New Lean Forward-Less Graphics Package

If you haven’t yet noticed, MSNBC made a major change to their graphics package starting this past weekend. I first noticed it on Up with Steve Kornacki on Saturday 8/15. The revamped graphics package appears to be in use across all live programming on MSNBC. Gone is the show and network branding at the top of the screen. “Lean Forward” is not to be found anywhere. Did they officially retire that slogan? It appears there are no graphics at the top of the screen during shows with the exception of split-screen segments. Also notable, is that show branding is kept to a minimum, only seen for about a second in the lower right corner of the screen at the start of a show and when returning from commercials. That area then morphs into the new MSNBC logo which has returned to all capital letters (the logo had been all lowercase since 2009).

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