September 5, 2012
First Lady Michelle Obama delivered a heartfelt speech mostly neutral on policies, but there were a few specific mentions of first-term achievements as well as lines that spoke in contrast to Republican National Convention speeches. But the most politically effective lines in the speech were also the most personal when she described a caring human being, a loving husband and a devoted father called Barack Obama. She drove home a message that you cannot separate what makes Barack Obama the man and Barack Obama the president. This is a direct appeal to the fact that a large majority of Americans like President Obama as a person even if they don’t agree with him on the economy or other policies.