November 24, 2012
Many Republicans think all that is needed is a re-tuning of their message. They simply need to tweak how they say things and suddenly it will be the nineteen-eighties all over again with Reagan-style electoral landslides. Republicans think there is no problem with conservatism itself, only the way they are delivering their message. — Hello, this is the party of Frank Luntz! Republicans are masters of sloganeering. They come up with simple concepts and phrases that roll off the tongue and appear common sense — that is, until you think about it for more than a moment.