July 28, 2012 by David K. Sutton
Is Mitt Romney suffering from a likability problem?
In this brave new world of hyper-partisan politics, I’d say no. I certainly wouldn’t discount the “he’s not Obama” sentiment creeping into the perception of Romney and his overall likability. I mean, if you are THAT against President Obama then you are likely to overlook the negative aspects of the other candidate, maybe even to the point of liking him. Of course I don’t dismiss the opposite is true when considering Obama supporters’ and their likability rating of Romney vs. Obama. But I don’t think the pundits are wrong when they say Romney is less in touch with the struggles of the average person, and that is going to play into his overall likability.
from The Guardian: