September 19, 2011
Netflix’s Duplicitous Actions
Two months ago Netflix announced a new pricing strategy that was met with near universal derision. The result was a 60% price hike for customers who were using the most popular DVD and streaming package. Their reasoning for this change was vague at best and that’s because it was a cold and calculated business decision. But was this decision made in a vacuum, ignoring the customers that made Netflix a success?
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